The O.R Tambo Edu Tour 2014 (ORET) ran activations leading up to the tour in different spaces targeting a wide range of young people to encourage them to enter this years Edu Tour competitions. These activations were on the ground efforts aimed towards promoting ORET 2014 with the media support of SOWETO TV, these were direct contact sessions between the public and SOMAFCO Trust to generate interest and participation in the competitions and attendance of the formal launch of ORET 2014.

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